ROLA Holdings proudly presents 111 East Avenue, a 255-unit multifamily community located in the heart of Rochester, New York. Acquired in June 2023, this asset represents a compelling value-add opportunity within ROLA’s residential portfolio.

Since acquisition, ROLA has launched a comprehensive renovation strategy aimed at enhancing tenant experience and driving long-term value. Recent upgrades include a fully redesigned lobby, modernized fitness center, and renovations across more than 30 residential units—improvements that have already begun to attract higher-quality tenants and support increased rental rates.

Demand remains strong, and operational performance continues to trend positively, supported by disciplined management and steady reinvestment into the property. Looking ahead, ROLA will continue its renovation pipeline while exploring additional amenity enhancements to further elevate resident satisfaction and asset performance.

111 East Avenue remains a key contributor to ROLA’s long-term growth strategy, offering both durable cash flow and upside through targeted improvements and market repositioning.